Arguing that Apple is an iconic corporation that can be called a lifestyle is nonsense. The company has millions of followers worldwide who are ready to accept without a whisper what it releases or is about to release. Sometimes this resignation leads to an utterly absurd situation. For example, as in the case of smart glasses, with which Apple has entered the top three industry leaders, despite the fact that it has not only not released them for sale, but hasn’t even announced them.
Research firm Digi-Capital, along with Augmented World Expo, conducted a study to identify the most influential manufacturers of the technologies underlying smart glasses and augmented and virtual reality headsets. The results of the survey, which included industry leaders, senior executives and attendees of the Exposed World Expo conference, showed that 77% of respondents listed Microsoft with HoloLens first, with 67% preferring Magic Leap. , and 43% – Apple smart points, which have not yet come out but are already in the top three.
Respondents’ findings are most likely based on Apple’s success in augmented reality. The Cupertino company, like no other, has failed to develop this trend on mobile devices and change our understanding of the convenience of this technology. Another thing is that only with the release of Apple’s smart glasses, augmented reality can really come to life, finding application in many different areas of our lives.
Apple Glass
If anyone is going to release truly popular smart glasses for everyday use, it will be Apple, respondents say. In their view, these are “human-faced” smart glasses that can find applications not only in corporate environments but also among everyday users.
The main thing is that respondents expressed their desire for Apple’s smart glasses to come out cheap. Otherwise, many potential buyers may limit this acquisition and decide they don’t want to take on so many expensive devices. This view was supported by several respondents at once, making it clear that they will not consider buying Apple glasses if they are as expensive as Google Glass at $999.
When Apple Smart Glasses are coming out
According to rumors, Apple Glass will enter the market no earlier than 2022. That’s all that’s known about the company’s future points for now. Therefore, Apple will have to do a lot of work to ensure that at the time of release, its solution not only looks technological but also has some utility for everyday use. However, given that the company’s designers and engineers live several years ahead of us, there are hopes that they will succeed.
