It is known that Steve Jobs, who was the head of Apple, was constantly involved in the development of new products of the company. Often he was the one who had the final say regarding the introduction of a particular innovation. But after his death, the role of the man who allowed himself to criticize failed ideas was not left vacant. Now, as Apple’s chief critic, Phil Schiller, the current vice president of international marketing, is not shy about acting tough.
According to The Information, Schiller is one of the few with veto power today. He’s the one who can tell employees, even those who don’t report directly to him, that a decision is a failure and must be abandoned entirely or reworked in the most radical way. Likewise Steve Jobs, who prefers to control all phases of product development so that consumers will be delighted by spending their money on them.
The new Steve Jobs
“[Schiller] has a very big influence on how Apple’s products are developed, and if he doesn’t approve, he can easily reject the project,” said one of Schiller’s subordinates.When the development team introduced a new feature for Spotlight, one of Schiller’s assistants who attended the flyer reported that his response was – “no way.” The introduction of this feature was postponed. ”
But Tim Cook works very differently, say The Information’s partners. He never allows himself to cut off his shoulder, preferring to talk to the VPs first if his direct decision requires it. It was with Cook’s arrival at Apple that vice presidents started to mean something, because when Jobs was CEO, he didn’t hesitate to make all the decisions himself without seeking any advice and recommendations from top executives.
